Low Investment: While executives generally require one-on-one training for other workloads, presence and instant messaging (IM) generally doesn’t require this level of attention. You can include executives in the general organization email campaigns that include Scenario Spotlight emails and links to the recommended resources on the intranet site. The Lync Custom Intranet Site provides a convenient way to set up a Lync-specific Microsoft SharePoint or HTML site. While it’s important for executives to know how to use presence and IM features, simply making the training resources available to help the executive become familiar with the basic functions of Lync should likely prove to be a good return on your training investment.