Embed Presence Add Presence indicators in front of every name in your application, so one can see the availability before one contacts the other person.
Power up Click-to-Communicate Communicate right from within your application without having to switch.
Make Conversations Contextual In Microsoft¡¯s Unified Communications a call or IM is not restricted to text or voice, but can actually show what you are talking about right within the conversation.
Alerts and notifications Cut back on human latency by having our application contact the right person at the right time via the most appropriate communications channel.
Call back or Outbound Surveys Have customers request a call back on their phone or conduct outbound surveys.
Expert Finder Use the built in capabilities of Lync Server 2010 to find people based on their expertise and availability.
Web Chat Enable all those customers who do not use Communicator to still be able to contact you via the browser, and let them interact with the right employees who use Communicator.
Automated Query Response Bots Answer incoming web chat queries through automated agents which can understand natural language.
Interactive Voice Response (IVR) Interactive Voice Response (IVR) systems can save businesses money by eliminating the need for busy agents to answer routine questions.